November 26, 2014 Kapow

Organic SEO | Local SEO | Local Search

Six reasons why your business should invest in Organic SEO | Local SEO | Local Search

Organic SEO, Local SEO and Local Search are the life blood of any business that wants to succeed in todays world of mobile consumerism

local seo and webdesign

1. SEO works and it’s not going to stop working any time soon

First and most importantly, the techniques employed to improve SEO still work and are effective as ever. The way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. Even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.

2. SEO is cost-effective

Compared to the costs of other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROCE (Return on Capital Employed). While PPC (Pay Per Click) may produce more instantaneous results and you may view social media as more important for your image, your organic SEO in many ways remains a bedrock of your businesses presence online.

3. Search engines grabbing more market share

97% of all searches are for information from local businesses and between 80-90% of customers now check reviews online before making a purchase, and this number is only going to increase. Add to this the fact that customer spend online is increasing and spend in traditional high street shops diminishing. it becomes only a matter of time before virtually everyone is searching for products and services online. The question is “Do you want them to be able to locate your business, or not?”  Certainly without organic SEO in place, people will have an almost impossible time to find you and will find your competitors instead.

4. Increase in mobile usage and local search optimisation

 2015 will mark the time where mobile use of the internet will exceed that of computers. With this astronomic explosion in mobile usage, Local SEO becomes even more important as people now using their devices to look for local businesses on the move this is especially powerful when used in conjunction with google maps which can locate the mobile device and delivers local results. A whole new world has emerged and a new dawn of effective SEO techniques have opened up for companies, such as local search optimisation.

5. Having an unhealthy content profile is damaging

Is your website relevant and current? The high streets shops change their window displays every few weeks to keep their customers interested. Having the same window display for months on end would be considered ludicrous and this is true of website design and content, keep it fresh, up to day with new information, and quality content. Google and other search engines change the way they look at websites with every update to their search algorithm. Things such as social media indicators, (which didn’t exist a few years ago) are now given high importance in terms of their impact on your search engine ranking position. Not having a healthy content profile spread out over a period of time is potentially damaging to your business, as it is one of the factors search engines evaluate when crawling your website.

6. Your competitors are doing it

SEO is a never-ending process and if you’re not moving forward and improving your position, you’re losing ground to a competitor. That’s a simple fact of how the process works.”  Don’t let your competitors out manoeuvre you by ignoring this invaluable business marketing tool.

Investing in organic SEO is a must for any business wishing to grow their business and is more important now than ever before. Online marketing is no different to how you used to put an advert in a local magazine, investing in SEO and online marketing is just a reallocation of resources. Your business definitely needs to have an Search Engine Optimisation strategy in place if you are remotely serious about the success of your business and interested in succeeding in terms of online marketing; it remains one of the single most important aspects of any businesses online presence and branding efforts.

For cost effective search engine optimisation at affordable prices contact us using the form below or call us on 0779 157 7713

Organic SEO ~ SEO and Online Marketing ~ Online Marketing ~ Search Engine Optimisation ~ Online Presence ~ SEO ~ Local Search

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