April 3, 2015 Kapow

Online Marketing

There are many aspects to Online Marketing here are a few popular tools and strategies

If you would like a free consultation about your online marketing please use the contact form below and I will call you to arrange a convenient time to meet you

PPC (Pay Per Click)

Search Engine Marketing – Place your Advert on search results for your keywords relevant to your service or product. This can be really powerful and productive if you know what keywords you want to concentrate on. and if you don’t then it can be an expensive lesson since Google and Bing Search ads are highly competitive. One strategy is not to bid on competitive keywords but on specific longer phrases or geographies and bid aggressively. This will result in fewer impressions but it will show your advert to the most targeted of searchers when it does. This will result in a higher click-through rate (CTR) and ultimately a higher return on investment.

Social Media

When it comes too social media then it pays to know who your buyers are. if you don’t then you need to find out why they buy from you and what interests they have. if you have a hair salon then your clients might be interested in fashion and make up so you can target your content to accordingly. You also need to know what social media your customers use Linkedin might be very useful if you are a B2B company but if you are retailing to the general public then targeting local people on Facebook and Twitter would be better. Instagram and other photo sharing sites are really good if you have interesting images. If you have videos then Youtube can be amazing.

All these social media platforms have paid advertising as well and you have the ability to target many aspects of your buyers persona. You can’t use all the social media platforms out there so try them out and see which are the best for engaging with people. The golden rule is to share interesting content, advice and tips. paid advertising helps expand your network reach. On Twitter you can target friends of people. So if you are a fashion designer you can promote your tweet to all people who follow Victoria Beckham for example. On Facebook you can target your adverts to people with specific interests and geography.

if you have several social media accounts you need to monitor then Hootsuite maybe just for you, this allows you to schedule posts and tweets in advance. There are many similar tools available but Hootsuite was the first and still has great functionality.


infographic, online marketingA Picture says 1000 words and never has this been more true. They are a great way when you want to explain something with visual aids. Infographics are great to explain your USP’s or competitive advantages, Show everyone how you do what you do and the benefits of your services and products.

Visual images are also easier to understand, imagine how complicated it would be to explain this infographic in words and how many words it would take to accurately describe it and what’s more how many people who started to read it would read it until the end and of those how many readers would fully understand it?

Info graphics make sharing complex information in an easy to understand format that above all is easily sharable on social media or as a paid advert.

Fear of online marketing

Many people are frightened about venturing online because of receiving negative comments. This is an important part of life and until now you never knew if someone was being negative about your business except for the fact they never returned. Now in today’s world of online engagement you know if someone was dissatisfied. How great is that? The benefit is now you know and you can do something positive about it.

This is important: I was actually in a client’s office and someone had given some bad feedback online and my client was mortified. I said not to worry as this is an opportunity to sell and wrote the reply for her. We apologised and said we were un happy that any client left our business place without being completely satisfied. We offered a refund on his bill and a 50% discount on future visits. He returned every week for over 12 months. He also commented that never before has any one reacted so positively to a complaint before.

If like me when you are looking at testimonials you look for the bad ones, I look to see how the complain was resolved. If the complaint was resolved positively then I know I can do business with these people. Businesses with no bad reviews are not real and known as deleters and often thought of as being untrustworthy

Give your clients the opportunity to give you feedback and recommend you.


Building an online community will increase online sales and engagement by simply connecting with your customers where they are most likely to engage by using interesting and relevant content. Social media is the most effective place to build online communities.

Online Marketing ~ Client Engagement ~ Customer Reach ~ PPC ~ Social Media ~ Search Engine Marketing ~ Pay Per Click

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