Mobile app

Mobile Apps For Your Business

The customers in today’s digital world are on the go and they’re using mobile application platforms to get there. With mobile devises being the most used method to access the internet it’s not surprising that the mobile app will become the preferred interface. Anyone who has a mobile phone or tablet uses mobile apps all day and every day. Most mobile apps relate to businesses with global or national networks. For local and mainstream businesses the use of apps is still in their infancy but now that the prices of  Mobile application development has drastically reduced over the last year their use is expected to increase.

No matter what your business is, it is a fact that a mobile app can help you get and retain customers. Everyone knows that the 1st place a consumer goes to search for a product or service is online. 

Here are some of the biggest benefits of mobile apps for businesses.

You can:

  • connect you with on-the-go consumers
  • engage with customers in a new way
  • build loyalty
  • reinforce your image and brand
  • customers can access your information without being online
  • increase your visibility
  • increase accessibility to your business
  • increase your sell-through rate
  • increase your exposure across all mobile devices
  • customers can see the information without being online
  • use it as a great marketing tool, the photo at the top of this post
  • build your database of clients / potential clients

The biggest concern for most SMEs is the cost. but like any business tool the return on investment should be the key focus. So how much would you value would you place on the above benefits? There are more benefits of mobile apps of course but these are just some of the biggest ones and are huge. This is without considering the benefits for your valued customers. Here are some of the benefits for your customers when you have a business app. They can:

  • access to your product inventory easily
  • make appointments online seamlessly
  • get notifications of special events, discounts, etc.
  • have one-touch access to your contact information
  • call you with one touch no need to copy and paste telephone numbers from a website
  • get directions to your location without typing addresses in to google maps
  • access to your business without having to search google for the business
  • and lots more! 

Without a doubt leveraging the use of mobile devises is key to the future of businesses and your ability to get your business implanted on the phones of consumers all around the world is the key. You need to go mobile and be prepared to grow.

Not only will your mobile app be a cool marketing tool (you get to say things like, visit our website to download our free app!) that will help get people returning to your website, but it will allow you to engage with your customers more effectively.

If a business has an app then they literally have their customer in the palm of their hand push technology means that there is no need for messy email marketing to a client data base with 25% of it ending in the junk folder 50% not being opened and only a handful of click-throughs. In fact the actual figures are that email marketing to existing customers receive only an approximate 4% read rate whilst PUSH notifications from a mobile app get a huge 97%. If that wasn’t enough it is also a lot cheaper than text messaging clients.

The future is definitely mobile and the future of mobile will most certainly be the Mobile App.

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