Two important things

Let’s give your business a boost with a modern up to date website? Where ever you are in the world let’s get the internet working for you! Start your online marketing today!

 

seo web design

Here are two things to consider:

The First

It doesn’t matter how attractive your website looks or how engaging it is, if no one can find it!

Many businesses have a website and then do nothing to promote it and then wonder why no one visits it, or why sales have not improved. Share it with the world and let everyone know about your products and services. Invest in your business and reap the rewards

The Second

Even on the internet you don’t get a second chance to create a good first impression! 

A website is the modern day shop window and there is no point having your website highly visible on the search engines if it is badly designed, out of date or not compatible with modern browsing devices. We can re-design it to today’s standards and of course if you don’t have a website then we can build one for you.

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    • Let us design you an eye catching website that engages with your customers on every level.
    • We will showcase your products and services in the best possible way.
    • We will create an affordable and reliable marketing system that produce a constant stream of customers and prospects to your site.
    • We are specialists in local search engine optimisation no matter which town or city your business is located in.
    • Our team of experts are dedicated to delivering you a complete Search Engine Optimization solution with a measurable return on investment.
    • Search engines are closely monitored so that we can build relevant content to deliver exactly what the engines are looking. 

 

SEO Leeds ~ SEO London ~ Web Design Leeds ~ Web Design London ~ Search Engine Optimization UK ~ Web Design UK

Online Marketing

There are many aspects to Online Marketing here are a few popular tools and strategies

If you would like a free consultation about your online marketing please use the contact form below and I will call you to arrange a convenient time to meet you

PPC (Pay Per Click)

Search Engine Marketing – Place your Advert on search results for your keywords relevant to your service or product. This can be really powerful and productive if you know what keywords you want to concentrate on. and if you don’t then it can be an expensive lesson since Google and Bing Search ads are highly competitive. One strategy is not to bid on competitive keywords but on specific longer phrases or geographies and bid aggressively. This will result in fewer impressions but it will show your advert to the most targeted of searchers when it does. This will result in a higher click-through rate (CTR) and ultimately a higher return on investment.

Social Media

When it comes too social media then it pays to know who your buyers are. if you don’t then you need to find out why they buy from you and what interests they have. if you have a hair salon then your clients might be interested in fashion and make up so you can target your content to accordingly. You also need to know what social media your customers use Linkedin might be very useful if you are a B2B company but if you are retailing to the general public then targeting local people on Facebook and Twitter would be better. Instagram and other photo sharing sites are really good if you have interesting images. If you have videos then Youtube can be amazing.

All these social media platforms have paid advertising as well and you have the ability to target many aspects of your buyers persona. You can’t use all the social media platforms out there so try them out and see which are the best for engaging with people. The golden rule is to share interesting content, advice and tips. paid advertising helps expand your network reach. On Twitter you can target friends of people. So if you are a fashion designer you can promote your tweet to all people who follow Victoria Beckham for example. On Facebook you can target your adverts to people with specific interests and geography.

if you have several social media accounts you need to monitor then Hootsuite maybe just for you, this allows you to schedule posts and tweets in advance. There are many similar tools available but Hootsuite was the first and still has great functionality.

Infographics

infographic, online marketingA Picture says 1000 words and never has this been more true. They are a great way when you want to explain something with visual aids. Infographics are great to explain your USP’s or competitive advantages, Show everyone how you do what you do and the benefits of your services and products.

Visual images are also easier to understand, imagine how complicated it would be to explain this infographic in words and how many words it would take to accurately describe it and what’s more how many people who started to read it would read it until the end and of those how many readers would fully understand it?

Info graphics make sharing complex information in an easy to understand format that above all is easily sharable on social media or as a paid advert.

Fear of online marketing

Many people are frightened about venturing online because of receiving negative comments. This is an important part of life and until now you never knew if someone was being negative about your business except for the fact they never returned. Now in today’s world of online engagement you know if someone was dissatisfied. How great is that? The benefit is now you know and you can do something positive about it.

This is important: I was actually in a client’s office and someone had given some bad feedback online and my client was mortified. I said not to worry as this is an opportunity to sell and wrote the reply for her. We apologised and said we were un happy that any client left our business place without being completely satisfied. We offered a refund on his bill and a 50% discount on future visits. He returned every week for over 12 months. He also commented that never before has any one reacted so positively to a complaint before.

If like me when you are looking at testimonials you look for the bad ones, I look to see how the complain was resolved. If the complaint was resolved positively then I know I can do business with these people. Businesses with no bad reviews are not real and known as deleters and often thought of as being untrustworthy

Give your clients the opportunity to give you feedback and recommend you.

Summary

Building an online community will increase online sales and engagement by simply connecting with your customers where they are most likely to engage by using interesting and relevant content. Social media is the most effective place to build online communities.

Online Marketing ~ Client Engagement ~ Customer Reach ~ PPC ~ Social Media ~ Search Engine Marketing ~ Pay Per Click

Selecting the Best SEO Agency

What to Look For When Selecting the Best SEO agency for Your Business Needs

SEO could help many businesses who are looking to raise their online attendance and drive more focused traffic to their sites. Unluckily, SEO industry is not famous for its transparency and this can be confusing for businesses that are in doubt just they will be getting in return for their investment. here are some thing to consider when selecting the best SEO agency for your business:

LOCAL SEO, SEO Morley, SEO Leeds,

The Search engine optimization industry has also attracted a lot of cowboys who use “black-hat” ideas that go against the Google and search engines policies. You should ensure that your SEO company using ethical “White Hat” ideas.

Businesses that without knowing employ a Search engine optimization that uses these ideas may see short terms results until search engine notices the footprints left behind by these ideas, at which point they will see a bad effect on their search engine rankings. Its costs more to undo and to put right than it cost in the first place.

What should your SEO be doing for your business?

It is vital to understand actually what your SEO will be doing for you and how they will offer you with measurable feedbacks. Be wary of any, who provide a guaranteed ranking, it is not possible to guarantee a ranking with Google or any other famous search engine!

Any search engine optimization company who can guarantee results without even understanding which keywords you want to target is using this as a promotion ploy. How could they guarantee results if you want to compete for keywords like Google, Apple or Facebook?

Without doing keyword research it is not easy to tell how likely to winner of an SEO plan will be and how long it is expected to take. Search engine optimization is a continuing process of research analysis and testing. It takes amazing planning to identify the top keywords and to then put a strong strategy in place to rank for those keywords.

On-site and offsite SEO

A best SEO will begin by analysing your website and making recommendations to get better optimize the website for both search engines and users. Off site search engine optimization involves making relevant backlinks from others websites to yours.

Each backlink is calculated by Google as a vote for your website. Sites are given an authority score known as Page Rank. Each time a website links to you it shares quality with you, links from top authority websites shares high authority with you.

Your Business, Your Needs

Your search engine optimization agency should talk with you about your business goals and needs and also try to know as much as they can about your target audience. If they don’t do this then they are probably going to pick keywords that will attract and covert the best audience for your business.

About Kapow Digital

Kapow Digital are a Web Design and SEO agency focusing on helping SME’s get the best return for their online marketing.

We are based in Leeds and London and have clients in all corners the world who want use our services to improve their local online marketing. Contact us for a free consultation and see how we can help you do more with less.

Best SEO Agency ~ Selecting the Best SEO Agency ~ Best Local SEO Agency ~ SEO Agency

Google Digital Garage Leeds

The Digital Garage by Google Comes To Leeds

The digital garage by google

Leeds gears up to be the most digitally aware city in the world, maybe with the exception of silicon valley. If Leeds wasn’t on the digital map last week then it sure is now as Google Digital Garage open up on 30th March. This multi Million pound experiment is not just a tax dodge or a publicity stunt but a genuine attempt to jump start local SME’s digital awareness and understanding. According to Eileen Naughton, Google’s managing director of UK and Ireland an astounding 70% of local businesses have an ineffective digital presence of marketing.

Since the launch of Google Digital Garage at the Dock by the Royal Armouries yesterday I have considered the frightening future for some of the businesses who prefer to keep their heads in the sand when it comes to embracing online marketing, websites and search engine optimization.

For those of us who can remember advertising our businesses in the news papers where this was the only real method to connect with customers the digital revolution is co much easier and in reality so much cheaper. With so many social media sites available and most available for free the cost to set up a fan page or a profile costs nothing. But you don’t have to listen to me preach about all the positives you can now get all the information direct from the horse’s mouth so to speak.  Some one asked me recently  if I could live with out the internet and of course i said no but it also goes deeper than this as I would find it almost impossible to live with out google who seem to bring it all together in such an easy and user friendly way.

My son and daughter can not remember a time with out the internet and the thought of being disconnected is almost too frightening for them to comprehend, and this is not uncommon amongst most 20 something year olds.

It was only in 1995 that the last restriction preventing commercial traffic was removed which allowed the internet to be officially born. So this year we celebrate the 20 birthday of the internet with more people accessing information via mobile devices than computers, a far cry from my days at university when the computer was actually housed in a building

So why did Google decide to start their digital garage in the UK. This decision should actually not be surprising when you consider the facts found by OFCOM

“The UK’s internet economy is one of the strongest in the world, driven by record online advertising, spending and entertainment consumption, according to data from UK communications regulator. Ofcom finds that the UK has the highest e-commerce spending among the major nations surveyed in today’s research, with consumers paying almost  £2,000 on average online for goods each year. This was significantly higher than the next-highest valued market of Australia (£1,356). Approximately 40 % of all marketing and advertising spend in the UK is online. This is more than any other country analysed. Ofcom also found that the UK has the highest superfast broadband (30 Mbps or faster) coverage among Europe’s five leading economies. Nearly 80 percent of UK homes now have superfast broadband access.”

What is surprising is that 70% of businesses don’t have an effective web presence, especially when you consider that

“the UK has become one of the strongest digital commerce markets worldwide, as B2C ecommerce sales in the UK grew 14.4% to £77.35 billion ($124.76 billion) in 2012, up from £67.60 billion ($109.03 billion) in 2011, and while the UK is a smaller market than the US, China and Japan, consumers in the UK continue to spend more money online, per person, than those in any other country worldwide, according to eMarketer.”

So why do SMEs chose not to move with society the digital trend?

Whether this is due tot he age of the CEO’s of the SME or the effects of the global recession stifling budgets. the answer is probably more complex but with the entrance of Google’s Digital Garage to the region with attitudes change?

GOogLEEDS

Google Digital Garage Leeds ~ Google Garage Leeds ~ Digital Consulting ~ Online Presence ~ Digital Footprint ~ The Digital Garage from Google

Google is Coming to Leeds

Visit the Google Garage in Leeds

If you have a SME in Leeds and you can remember having the thick yellow pages book under the telephone (a thing where the handset was connected by a wire to plastic base with a circular dial on the front then this is definitely for you.

seo leeds by google

 

Great News for Leeds today as Google launched its $billion training and awareness concept. The first is in Leeds. Based at the Dock at the Royal Armouries Google will aim their presence at SME’s in the region.

An unbeatable opportunity to be learn from the best.

and get your business online and get your digital footprint firmly planted on the web.

Its first “garage” – a drop-in centre that will advise on building a mobile website, developing e-commerce and optimising internet search rankings – will open in the northern English city of Leeds on March 30 for six months, before moving to the next of five British cities in total

Ed Balls MP for Morley and Shadow Chancellor was in attendance to support the initiative as it was launched by Eileen Naughton, Google’s managing director of UK and Ireland who said Google wanted to “jump start” the 70 percent of small businesses still did not have an effective online presence.

Google’s first “garage” – a drop-in centre where you can have a one to one consultation held daily and group seminars once per week that will advise on building a mobile website, developing e-commerce and optimising internet search rankings – The Google garage will open in the northern English city of Leeds on March 30 for six months, before moving to the next of five British cities in total.

An excellent initiative and it’s most welcome to see such a global force putting something back into the educating businesses to help them compete in the digital world. Whilst people can say I will not have a website  or over my dead body it must be remembered that anyone under 20 has not know life with out the computer or the internet. The world is changing and changing fast. If you can’t make the Garage sessions then call us. We would be pleased to meet you at you place of work and offer you a no free obligation digital consultancy.

the digital garage by google

Google Leeds ~ Google Garage Leeds ~ Leeds Google Garage

The Best WordPress Web Designers in Leeds

web design leeds

Just woke up and my brain is busy following yesterday evenings meeting of wordpress Leeds. Some of the best web designers in leeds come together and discuss a whole range of subjects. Tonights presentation was by Sam Miller about designing a theme from scratch. A really great informative presentation pitched at the right level for the audience which ranged from the novice to the expert. Following the presentation, the probing Q & A session with Sam and the obligatory coffee break (with biscuits) we had a general discussion about back ups, useful plugins, bits of code, the value of SEO . It’s a really great event which relocates to the pub afterwards to continue with the passionate discussions.

Details of next months meetings can be found on wpleeds.co.uk the presentation will be about content marketing. All are welcome whether you are a blogger front end / back end developer or just passionate about wordpress.

For a free consultation with me about web design or any aspect of digital marketing just pick up the phone and I will arrange an appointment with you.

WordPress Leeds ~ Web Designers in Leeds ~ Best Web Design Leeds ~ Web Design

Is SEO too expensive for your business?

is seo too expensive, seo is too expensive

Most people think that SEO is too expensive for their business, but why do people have this misconception about search engine optimisation?

Well, in the day, which sounds as if it eons ago but in terms of website marketing it is only three or four years ago, unscrupulous SEO agencies used to charge a small fortune for their “magic formula” to get people onto the top of google. Today the formula isn’t “magic” and is well documented and you can even do it yourself if you want and if you have enough time and inclination.  So SEO is just like any other service that can be outsourced to agencies like ours.

SEO is an investment 

Like all investments you want to see a return. So when evaluating Search Engine Optimisation as marketing solution you need to look at the economics of your business.

The economics are all about ratios 

Essentially: How many visits to your website result in a sale? and on average how profitable is that sale? 

How many visits to your website result in a sale?

The system flow is Impressions > Visits > Interactions > Sales

Impressions are how many times people see your advert or listing on a search engine

Visits are how many people click on your listing and see your website

Interactions this can be phone calls emails or visits to your physical shop 

Sales are sales 

An example:

If we know that 3000 impressions results in 150 visits to your website and this results in 2 direct sales (without any interactions) and 30 interactions resulting in a further 3 sales then we know all the metrics we need to in order to evaluate any marketing solution.

How profitable is the average sale? 

The second and equally important aspect of this is: What is the lifetime value of that customer ?

So for example if you are a hairdresser or plumber etc and each sale is £70 and the cost of providing the service / goods is half so the  gross profit is £35 on average and if you know that your customer service is good and for each new client you get  a further 4 repeat purchases then the life time value is 5 x 35 = £175 (and of course if you do a good job then people will recommend you to their family and friends).

If using SEO your increased ranking produce an additional 50 visits per day then we know that this will generate an additional 15 customers per month and that the average spend is £35 then the increased gross profit will be (15 x 35) £525 per month. With a life time added value to your business of (15 x 175 = £2625)

The costs of SEO depend upon the number of keywords you want to optimise. The time it takes to see the results depends on how competitive the keyword(s) is and the results depend upon how much traffic search for the keyword terms you have selected. To find out more and how affordable SEO can be send us a message or if you want a FREE SEO audit of your website sed the details to using the form on the right hand side of this page. 

Our next post will be on SEO Results and what affects the outcome.

Free SEO report ~ Search Engine Optimization ~ Local SEO ~  Free on page SEO check ~ SEO check ~ Free SEO check ~ Affordable SEO

Search Engine Optimization can be extremely affordable and can be really effective in driving up sales and brand recognition and should be looked at as an investment in your business.

What is Search Engine Optimization (SEO)

SEO or Search Engine Optimization for every business

Search Engine Optimisation, SEO, SEO Leeds, Leeds SEO, Leeds Search Engine Optimisation, Search Engine Optimisation Leeds ,

SEO or Search Engine Optimisation for people who are tecchies and/or tecchie dummies, but have a business concept which will make them millions. Let’s start with why we are reading this and head South from there.

  1. SEO, or Search Engine Optimisation is a very popular concept and one that must be fully understood before you can even begin to order your Bugatti Veyron, a massage from Jeremy Clarkson, or the “Unlimited Delivery” account from Dominos.
  2. Once you have conceived this remarkable product and drafted the superb design of your world-beating website, you may need to consider SEO. This is how you will keep your website live and interesting to people to whom you are not related and you haven’t borrowed money from.
  3. The various Search Engines – Google, Safari, Internet Explorer and sundry others, have developed what they call “Algorithms”, from the Greek for “Pain and Movement”. What this means is that your pain will result in a movement which the Search Engines will detect. Writing this is certainly convincing me that this is not simply a poor excuse for comedy on a very serious subject.
  4. Search Engines are designed to explore in a mechanical way all the content which you present on your website. Optimising the content is simply a way of shortening the odds on your website reaching the other person who is trying to find you.
  5. There are a few things that you can do to shorten these odds and thus narrow the gap between yourself and the other guy and this requires you to look again at your product and consider the following components. So here’s the dummies guide to SEO, Search Engine Optimisation:

a) Words – make sure that your content is relevant, if not then people will leave your website and you will experience a high bounce rate. This is indicative to Google that your website is not relevant tot he search term used to find your site.  Carefully choose your keywords for each page and write accordingly and don’t deviate.

b) Titles – find a title that both describes what you want to say and may be popular. I’m told that anything to do with “Cats” is good, or “Kim Kardashian’s Bottom” for that matter as popular as these subjects are if they are nothing to do with your article then don’t try  to weave either, or both of these, into a blog on the archeology of Sotwell-cum-Brightwell, with reference to Early Saxon Settlements. Readers will be very disappointed for sure. Be specific and relevant to your audience. Target and embrace your niche.

c) Lonks…sorry, Links are crucial. The German for left is also links, so you have to get this recht, sorry, right. The “Painful Movements”, (Algorithms), can detect links  from your content to the website some other person has dared to expose to the World Wide Web. You are never alone….but you will be if you don’t get some understanding of the rest of the people who are doing the same thing. Key words need to be hammered, I said hammered, home to get SEO salivating.

d) Words in Lonks…..sorry, Links. See a) and c) above. 

e) Reputation – which is to do with not being caught manipulating SEO by driving all your family and creditors to your own website by setting up a dozen or so of your own, which are about as much use as the original. Amazingly, and in spite of frequent attempts to subvert the medium, the World Wide Web has a rather enduring integrity. Fraud will be caught, and users are not all as stupid as they can often appear to be. If you get caught in such a crass attempt to manipulate SEO you will be caught and sanctioned.

Anybody in business with an eye towards the future growth of their business attracting a steady stream of potential customers to your website needs to consider a broad marketing strategy. What ever your business where you want to attract a wider audience to your products and services SEO is the best long term solution to becoming visible – take the test drive now!

Contact us for a no obligation discussion about your digital marketing opportunities.

Search Engine Optimisation  ~SEO ~ SEO Leeds ~ Leeds SEO ~ Leeds Search Engine Optimisation ~ Search Engine Optimisation Leeds

Organic SEO | Local SEO | Local Search

Six reasons why your business should invest in Organic SEO | Local SEO | Local Search

Organic SEO, Local SEO and Local Search are the life blood of any business that wants to succeed in todays world of mobile consumerism

local seo and webdesign

1. SEO works and it’s not going to stop working any time soon

First and most importantly, the techniques employed to improve SEO still work and are effective as ever. The way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. Even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.

2. SEO is cost-effective

Compared to the costs of other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROCE (Return on Capital Employed). While PPC (Pay Per Click) may produce more instantaneous results and you may view social media as more important for your image, your organic SEO in many ways remains a bedrock of your businesses presence online.

3. Search engines grabbing more market share

97% of all searches are for information from local businesses and between 80-90% of customers now check reviews online before making a purchase, and this number is only going to increase. Add to this the fact that customer spend online is increasing and spend in traditional high street shops diminishing. it becomes only a matter of time before virtually everyone is searching for products and services online. The question is “Do you want them to be able to locate your business, or not?”  Certainly without organic SEO in place, people will have an almost impossible time to find you and will find your competitors instead.

4. Increase in mobile usage and local search optimisation

 2015 will mark the time where mobile use of the internet will exceed that of computers. With this astronomic explosion in mobile usage, Local SEO becomes even more important as people now using their devices to look for local businesses on the move this is especially powerful when used in conjunction with google maps which can locate the mobile device and delivers local results. A whole new world has emerged and a new dawn of effective SEO techniques have opened up for companies, such as local search optimisation.

5. Having an unhealthy content profile is damaging

Is your website relevant and current? The high streets shops change their window displays every few weeks to keep their customers interested. Having the same window display for months on end would be considered ludicrous and this is true of website design and content, keep it fresh, up to day with new information, and quality content. Google and other search engines change the way they look at websites with every update to their search algorithm. Things such as social media indicators, (which didn’t exist a few years ago) are now given high importance in terms of their impact on your search engine ranking position. Not having a healthy content profile spread out over a period of time is potentially damaging to your business, as it is one of the factors search engines evaluate when crawling your website.

6. Your competitors are doing it

SEO is a never-ending process and if you’re not moving forward and improving your position, you’re losing ground to a competitor. That’s a simple fact of how the process works.”  Don’t let your competitors out manoeuvre you by ignoring this invaluable business marketing tool.

Investing in organic SEO is a must for any business wishing to grow their business and is more important now than ever before. Online marketing is no different to how you used to put an advert in a local magazine, investing in SEO and online marketing is just a reallocation of resources. Your business definitely needs to have an Search Engine Optimisation strategy in place if you are remotely serious about the success of your business and interested in succeeding in terms of online marketing; it remains one of the single most important aspects of any businesses online presence and branding efforts.

For cost effective search engine optimisation at affordable prices contact us using the form below or call us on 0779 157 7713

Organic SEO ~ SEO and Online Marketing ~ Online Marketing ~ Search Engine Optimisation ~ Online Presence ~ SEO ~ Local Search

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