Is SEO too expensive for your business?

is seo too expensive, seo is too expensive

Most people think that SEO is too expensive for their business, but why do people have this misconception about search engine optimisation?

Well, in the day, which sounds as if it eons ago but in terms of website marketing it is only three or four years ago, unscrupulous SEO agencies used to charge a small fortune for their “magic formula” to get people onto the top of google. Today the formula isn’t “magic” and is well documented and you can even do it yourself if you want and if you have enough time and inclination.  So SEO is just like any other service that can be outsourced to agencies like ours.

SEO is an investment 

Like all investments you want to see a return. So when evaluating Search Engine Optimisation as marketing solution you need to look at the economics of your business.

The economics are all about ratios 

Essentially: How many visits to your website result in a sale? and on average how profitable is that sale? 

How many visits to your website result in a sale?

The system flow is Impressions > Visits > Interactions > Sales

Impressions are how many times people see your advert or listing on a search engine

Visits are how many people click on your listing and see your website

Interactions this can be phone calls emails or visits to your physical shop 

Sales are sales 

An example:

If we know that 3000 impressions results in 150 visits to your website and this results in 2 direct sales (without any interactions) and 30 interactions resulting in a further 3 sales then we know all the metrics we need to in order to evaluate any marketing solution.

How profitable is the average sale? 

The second and equally important aspect of this is: What is the lifetime value of that customer ?

So for example if you are a hairdresser or plumber etc and each sale is £70 and the cost of providing the service / goods is half so the  gross profit is £35 on average and if you know that your customer service is good and for each new client you get  a further 4 repeat purchases then the life time value is 5 x 35 = £175 (and of course if you do a good job then people will recommend you to their family and friends).

If using SEO your increased ranking produce an additional 50 visits per day then we know that this will generate an additional 15 customers per month and that the average spend is £35 then the increased gross profit will be (15 x 35) £525 per month. With a life time added value to your business of (15 x 175 = £2625)

The costs of SEO depend upon the number of keywords you want to optimise. The time it takes to see the results depends on how competitive the keyword(s) is and the results depend upon how much traffic search for the keyword terms you have selected. To find out more and how affordable SEO can be send us a message or if you want a FREE SEO audit of your website sed the details to using the form on the right hand side of this page. 

Our next post will be on SEO Results and what affects the outcome.

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Search Engine Optimization can be extremely affordable and can be really effective in driving up sales and brand recognition and should be looked at as an investment in your business.

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