Organic SEO | Local SEO | Local Search

Six reasons why your business should invest in Organic SEO | Local SEO | Local Search

Organic SEO, Local SEO and Local Search are the life blood of any business that wants to succeed in todays world of mobile consumerism

local seo and webdesign

1. SEO works and it’s not going to stop working any time soon

First and most importantly, the techniques employed to improve SEO still work and are effective as ever. The way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. Even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.

2. SEO is cost-effective

Compared to the costs of other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROCE (Return on Capital Employed). While PPC (Pay Per Click) may produce more instantaneous results and you may view social media as more important for your image, your organic SEO in many ways remains a bedrock of your businesses presence online.

3. Search engines grabbing more market share

97% of all searches are for information from local businesses and between 80-90% of customers now check reviews online before making a purchase, and this number is only going to increase. Add to this the fact that customer spend online is increasing and spend in traditional high street shops diminishing. it becomes only a matter of time before virtually everyone is searching for products and services online. The question is “Do you want them to be able to locate your business, or not?”  Certainly without organic SEO in place, people will have an almost impossible time to find you and will find your competitors instead.

4. Increase in mobile usage and local search optimisation

 2015 will mark the time where mobile use of the internet will exceed that of computers. With this astronomic explosion in mobile usage, Local SEO becomes even more important as people now using their devices to look for local businesses on the move this is especially powerful when used in conjunction with google maps which can locate the mobile device and delivers local results. A whole new world has emerged and a new dawn of effective SEO techniques have opened up for companies, such as local search optimisation.

5. Having an unhealthy content profile is damaging

Is your website relevant and current? The high streets shops change their window displays every few weeks to keep their customers interested. Having the same window display for months on end would be considered ludicrous and this is true of website design and content, keep it fresh, up to day with new information, and quality content. Google and other search engines change the way they look at websites with every update to their search algorithm. Things such as social media indicators, (which didn’t exist a few years ago) are now given high importance in terms of their impact on your search engine ranking position. Not having a healthy content profile spread out over a period of time is potentially damaging to your business, as it is one of the factors search engines evaluate when crawling your website.

6. Your competitors are doing it

SEO is a never-ending process and if you’re not moving forward and improving your position, you’re losing ground to a competitor. That’s a simple fact of how the process works.”  Don’t let your competitors out manoeuvre you by ignoring this invaluable business marketing tool.

Investing in organic SEO is a must for any business wishing to grow their business and is more important now than ever before. Online marketing is no different to how you used to put an advert in a local magazine, investing in SEO and online marketing is just a reallocation of resources. Your business definitely needs to have an Search Engine Optimisation strategy in place if you are remotely serious about the success of your business and interested in succeeding in terms of online marketing; it remains one of the single most important aspects of any businesses online presence and branding efforts.

For cost effective search engine optimisation at affordable prices contact us using the form below or call us on 0779 157 7713

Organic SEO ~ SEO and Online Marketing ~ Online Marketing ~ Search Engine Optimisation ~ Online Presence ~ SEO ~ Local Search

Local SEO | Local Search Engine Optimization

Local SEO Company in Leeds and London

The importance of Local SEO (Search Engine Optimization)

Be specific when developing your local search engine optimization strategy

Local Seo is a cost effective online marketing solution for small bricks-and-mortar businesses that supply a specific locality.  It is often unrealistic to rank high in search engine results for certain queries. An example of this would be a Chinese take away in Morley Leeds. Imagine how much work it would take for this to show up on page one of google for the search  “Chinese Takeaway”.

Just think about how many how many Chinese takeaways are in the UK and if they are all trying to rank for same “Chinese Takeaway” keyword then the large chains with hundreds of locations will probably win out.

It would not even be a sensible idea to devote huge resources for a local business to try and rank highly for a generic keyword. Potentially 99% of people searching for “Chinese Takeaway” would be in other areas, so they wouldn’t even be interested in a takeaway restaurant in Leeds let alone Morley.

So instead of trying to get “Chinese Takeaway” ranked highly we would recommend that it would be cost effective and more beneficial for the business to try to rank for phrases like “Morley Chinese Takeaways” or “Leeds Chinese Takeaways” and “ Best Chinese Takeaway in Leeds”  You must also remember that people searching on line are looking for information in order to make an informed purchase and 97% of consumers using search engines are looking for local businesses and 67% of all searches are for a specific location and that is why local search engine optimization is so important for small local business owners.

Some local SEO ranking factors:

  • Associate your website with the business’s Google+ Local page showing

–       Name and logo
–       Details on the Owner / Founder
–       Information about the shop and its products or menu etc
–       Main office address and the year the shop was established
–       Summary of recent google plus posts

  • The proximity of the business’s location to the centre of the locality, as determined by Google
  • Domain authority of the business’s website
  • The number of references to the business in online directories
  • The number of reviews of the business on Google+ Local

 

For affordable local SEO marketing solutions call us today and we will be glad to advise you on the best way forward to cost effective visibility.

 

Costs:

This impossible to say as every business in unique and the cost depends upon the competition on the search engines  some keywords and phrases require a lot more work than others depending upon your locality and industry, however our charges start at £150 per month for 5 keywords and £20 per keyword phrase thereafter.

Results:

We aim to get a high ranking within 10 weeks however this depends upon the quality of your website as google punishes websites if they have duplicate content, but don’t worry we will check all this for you.

 

 

Local Search Engine Optimization ~ Local SEO ~ Local SEO Ranking ~ Leeds SEO ~ SEO Leeds

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